Mary Aloe – Aloe Entertainment

Mary Aloe – Aloe Entertainment

Mary Aloe Talks to the Aloe Entertainment Team: Producer or Executive Producer, Which Do You Want to Be?

Mary Aloe walked into the development bullpen today to discuss….”Producer or Executive Producer, which would you rather be?” The Aloe Entertainment team took turns choosing. “Executive Producer – just come up with the money or the star and sit back,” said one Aloe Entertainment team member. Mary Aloe looked at him and replied, “Good to know you have deep pockets and important connections. Anybody else?” There were murmurings in the Aloe Entertainment development room, but no one wanted to speak up. “Let’s get some terms straight, shall we” Mary Aloe continued?

According to the Producer’s Guild of America, a producer initiates, coordinates, supervises and controls, either on his own authority, or subject to the authority of an employer, all aspects of the motion-picture and/or television production process, including creative, financial, technological and administrative. A Producer is involved throughout all phases of production from inception to completion, including coordination, supervision and control of all other talents and crafts, subject to the provisions of their collective bargaining agreements and personal service contracts. “That is what I mostly do on our projects,” Mary Aloe continued, “produce. I oversee and/or create all the aspects, both creatively and financially, for each project.” An Aloe Entertainment team member piped in, “A lot of stars or agents tend to become Executive Producers to protect their or their client’s interests in a film, isn’t that correct?” “Yes,” Mary Aloe answered, “many times that happens. They want a little more control over their image and the creative content of the film. But generally, an Executive Producer deals with the budget only and is a major financial backer of the project.” The Aloe Entertainment team learned that some Executive Producers are more in touch with the project than others on a day to day basis. “Some are just in it for the investment,” added Mary Aloe at the Aloe Entertainment headquarters in Beverly Hills. “Think of it this way, on most projects,  the Executive Producer is the CEO and the Producer is The President of the production.”

 
“But who gets the Oscar,” asked one of the Aloe Entertainment team? Mary Aloe laughed and said, “funny you should ask, the Academy just set some new rules.” According to Denise Petski at Deadline.com, The Academy’s Board of Governors has approved new rules in its Best Picture category for producer credits for the 88th Academy Awards. To qualify as a producer nominee for a nominated picture, the producer must have been determined eligible for a Producers Guild of America (PGA) award for the picture, or must have appealed the PGA’s refusal of such eligibility. Final determination of qualifying producer nominees will be made by the Academy’s Producers Branch Executive Committee. The rule changes were approved last night at the Board of Governors’ meeting. Mary Aloe continued to the Aloe Entertainment team, “Of course, any picture is a team effort and all are duly compensated and credited, but on the night the statue is handed out, the Producer is the one. He or she will probably be gracious and invite the other producers up, but the Producer is king or queen that night.” Mary Aloe and the Aloe Entertainment team continued discussing the roles of the various producers in a film project, but that will be the topic in another discussion for another blog on another day.

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The Award and the Box Office: A discussion with Mary Aloe of Aloe Entertainment

The Aloe Entertainment team discussed the correlation between the award honored actor and the box office. “Very little for the actor, though probably a slight bump for a film”, says Mary Aloe. “If you are an actor, enjoy the nom or win of your Oscar or Golden Globe, but don’t expect more phone calls or more money. The correlation always come from the box office mojo of your last film or last few film and the international marketplace.”

It’s a question asked almost every year, but never changes. Mary Aloe points out, “You can be the apple of the industry’s eye for a bit, like Octavia Spencer was a few years ago; a great recognition for her performance, but the plum roles didn’t pop up very quickly afterwards. Same with Reese Witherspoon or Cuba Gooding, Jr. or … the list goes on, even today.” The Aloe Entertainment team wondered about the effect on the movie grosses.
 
According to the BoxOfficeQuant data, a Best Director win can bring an extra $11 million in revenue, though a Best Actress nod is worth maybe $2.3 million and a Best Actor statue is worth only slightly more than $1 million. Mary Aloe continued, “The Best Supporting Actor and Actress Oscars essentially have zero box-office impact.” “What about a Best Picture nod or the Golden Globe for a picture,” asked a member of the Aloe Entertainment team? “Awareness from a nom or win can help in marketing and b.o. success, but not necessarily,” Mary warned. Below is a chart from boxofficemojo.com for last year’s bumps, that vary from 0 – 90%.
 

Movie Title                    Post-Nom / Percent    Post-Awards / Percentage
American Sniper               $316.6    90.5%         $29.9              8.6%
Selma                            $33.0     63.4%         $ 2.5               4.9%
The Imitation Game           $41.1     45.1%         $ 7.2              7.9%
Whiplash                         $5.1       39.1%         $ 1.8             13.5%
Birdman                          $11.2     26.4%         $ 4.6             10.8%
The Theory of Everything     $7.9      22.1%         $ 1.8               4.9%
Boyhood                          $943k      3.7%         $ 36.8k            0.1%
The Grand Budapest Hotel     n/a           –            n/a                -

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