Mary Aloe was recently discussing how Hollywood has had a brown out (pun intended) in producing and marketing for the Hispanic audience. She told her team at Aloe Entertainment, “Whether using Latino actors, writers, directors, or producers or bringing Hispanic stories to the screen, both big and small, the Latin community has been undeserved.”
Recent research from the Nielsen people show that Hispanics accounted for at least 20 percent of opening weekend ticket sales for every hit last summer. “That is a lot of tickets to be sold; not to mention the rich culture from which we could mine some wonderful stories and talent,”Mary Aloe
continues to her Aloe Entertainment
“Our production slate includes two projects that do just that - Mary
and Mama’s Boy
Mama’s Boy (click here for trailer
- code: Speedy) is a reality series about Noel “Speedy” Mercado. He’s a 40-something virgin looking for love!. Speedy is a star of the #1 Hispanic morning radio show in America and has millions of fans. Hard to believe, Speedy still lives with his mama in the old Brooklyn neighborhood where he grew up. Most of the guys he knew are long married. Everyone, especially mama, tells him it’s time to settle down, but Speedy has yet to find the right girl. Mary Aloe
mentioned that she is producing, along with her ABK Entertainment
, a subsidary of Aloe Entertainment
partners, Vito Bruno and Scott Kushner, as well as with Ish Entertainment.
is the other project I want to mention in regards to the Hispanic talent we are proud to have connected to us at Aloe Entertainment
said. “Not only are we fortunate to have Eduardo Verástegui
as one our producers, but our director and many shooting locations are both from Mexico. Mother Mary is a very prominent source of comfort in the religious and spiritual practices of the Latin audience. The Pew Research Center reported that 68% of Hispanics are Catholic and devoted to Mother Mary. “That’s one of the reasons we are so excited about projects like Mary
, which reach out to a global audience both in story and the talent used in creating this project,” Mary Aloe
said in closing.
has found that there are riches found in not only using the stories and culture of the Hispanic people, but the vast talent. Think filmmakers like Alejandro Gonzalez Inarritu, Miguel Arteta, Alfonso Cuarón, Guillermo del Toro and Robert Rodriguez; cinematographers like Claudio Miranda and Emanuel Lubezki; actors like Andy Garci, Javier Bardem, Zoe Saldana or Selma Hayek; television producer and innovator Desi Arnaz; and stories about Frida Kahlo, Che Gueverra – to name a very small example. All are either in Academy Award winning films or those that have done well at the box office or in the TV ratings world. The brown out is over and Aloe Entertainment
is proud to be a part of it.